Making it Through the Digital Jungle
Master the complexities of digital transformation in the hospitality industry. Learn how to adopt tools and strategies that enhance every stage of the guest journey—from seamless check-ins to personalized services and effortless checkouts.
Discover how to create guest journeys that resonate long after the stay. With practical guidance and a six-step approach, build a digitalization strategy tailored to your unique needs.
Explore whether industry-wide collaboration can set new standards for guest experiences. Gain a vision for the future of hospitality that focuses on trust, loyalty, and satisfaction.
Maria is a Partner Manager at SIHOT Iberia with 14 years of experience in tourism and hospitality. Her journey at SIHOT began in the support team, where she gained deep insights into customer needs. Now, she builds relationships and coordinates API integrations, ensuring SIHOT stays ahead in digital transformation. Maria holds a Master’s in Revenue Management and Tourism Communication.
Carsten is the CEO of GUBSE AG, the company behind SIHOT Group. With over 20 years in hospitality digitalization, he started as a developer and now drives the company’s strategic direction. His expertise shapes a vision for the industry's digital future. Carsten holds an Engineering degree from Trier University of Applied Sciences.
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